XTCoach HQ brings your entire program — rosters, training plans, meet entries, athlete tracking, attendance — into one place built specifically for cross country and track coaches. Whether you're managing 20 athletes or 120, this was made for you.
Free for coaches during early access. No credit card required. · Join early access coaches →
The Reality
You were a runner once. You remember what it was like to have a coach who believed in you before you believed in yourself — who helped you figure out who you were in the process. That's why you came back. Not for the stipend. Not for the glory. You came back to give that to the next generation.
What nobody tells you is how much of coaching has nothing to do with coaching.
Whether you're running a middle school program as a full volunteer, coaching high school on a $2,000 stipend while teaching four classes, or managing a D2 college program on top of an institutional role — the organizational overhead is the same. None of your tools talk to each other. None of them were built for you.
You are running a logistics operation in your spare time, with the same software your grandparents used to balance their checkbooks.
Deciding who runs which event — across a meet with 40 events and 100 athletes — means manually cross-referencing times, ability levels, and availability. Most coaches lose an entire evening doing it.
The answer exists somewhere — in a group text, a note on your phone, a Google Doc nobody has updated. You answer individually because there's no single place everyone can look.
Cross country ends. Indoor track starts. You rebuild everything from scratch. Then outdoor track starts, and you do it again. Three times a year, every year.
Everything you've learned about your athletes lives in your head and your spreadsheets. When you move on, it goes with you. The next coach starts from zero. The program resets every transition.
The Gap
Training platforms like TrainingPeaks and Final Surge are excellent — for independent coaches running paid coaching businesses with adult athletes. They're built for 1-on-1 relationships, device sync, and premium subscriptions. Not for managing 80 athletes across sprints, distance, jumps, hurdles, and field events, across three seasons a year.
Results platforms like Athletic.net are the standard for meet registration and records. But they don't help you plan a season, build a workout library, or figure out who to enter in the 4×800.
Nobody built what sits between them. Until now.
Before XTCoach HQ
With XTCoach HQ
All of it
One place, built for how you actually coach
What's at Stake
When you're buried in logistics the night before a meet, you're not thinking about the sophomore who's been quietly losing confidence, or the junior who's physically ready to break through but needs you to see it. The mental bandwidth you spend on spreadsheets is bandwidth you're not spending on coaching.
This is true whether you're a middle school volunteer, a high school coach on a stipend that barely covers your gas, or a college assistant with a full institutional role and a team to coach on top of it. The overhead scales with roster size, but the core problem is the same: you are doing a second job that shouldn't exist.
High school coaches are among the most influential people in a young athlete's life — not just as coaches, but as people. The relationships formed in those years matter long after the sport ends.
The programs that build something lasting aren't the ones with the biggest budgets. They're the ones with organized, present coaches who have the time and energy to actually coach.
"The goal is simple: give coaches their time back — so they can spend it on the athletes."
What XTCoach HQ Does
Not a training app with school features bolted on. Not a results database with a calendar. A complete, opinionated tool for coaches who have to manage it all — at any level.
Your whole program. One place. Year after year.
Build your roster once and manage it across seasons. Athletes carry forward with their full history — event assignments, training groups, injury records, performance data. Multi-coach teams share the same data with role-based access, so your entire staff is always on the same page.
XC. Indoor track. Outdoor track. All three, one platform.
Structure your season from preseason through championships with a calendar that understands how running programs actually work. Carry your athlete and program data cleanly from one season into the next. No re-entry, no rebuilding.
Build your library once. Use it forever.
Create workouts for specific training groups — varsity distance, JV, sprinters, throwers — and schedule them across your season. Repeatable sessions become templates. Build once, reuse endlessly, adapt as the season evolves.
No more night-before chaos.
Set up a meet, load the event template for your competition level, and assign athletes from your roster. The platform knows who's healthy and what events they compete in. After the meet, enter results directly — times, places, field marks, relay splits — and every athlete's record updates automatically.
Know who's ready before you submit entries.
Season leaderboards show every athlete's best mark in every event — ranked, current, updated after every meet. Stop trying to remember if your sophomore has run faster than your senior this season. See it in five seconds.
See the full picture before the problems surface.
Take attendance from a grid at practice — tap a cell, mark present, excused, or unexcused. Season rates track automatically so you spot patterns before they become conversations. Injured or sick athletes are flagged throughout the system so nothing slips through.
Your athletes, always in the loop.
An athlete-facing app is coming this summer. Athletes will view their schedule, check tomorrow's practice, see their meet assignments, and track progress — all from their phone. No more group text logistics. The information is just there, exactly when they need it.
Who's Already Using It
XTCoach HQ was built because of a specific frustration: spending too many evenings rebuilding the same spreadsheets, managing the same logistics, losing the same institutional knowledge season after season — and realizing that every XC and track coach was solving this problem individually, from scratch, forever.
The coaches in the early access program are high school heads, assistants, and volunteers managing programs from 20 to 120+ athletes. Their feedback has shaped every feature. This isn't software built by a company that studied coaches from a distance. It's software built by someone who's been on the same sideline, with the same problems.
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Coach Name
Head XC Coach, School Name
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Coach Name
Head T&F Coach, School Name
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Coach Name
XC/Track Coach, D3 College
Get in Line
XTCoach HQ is free for coaches during early access.
We're onboarding programs intentionally — not just flipping on a sign-up and walking away. Fill out the form and we'll reach out within a few days to get your program set up together.
No auto-demos. No sales funnel. One coach to another.
Tally Form Embed
Replace this placeholder with your Tally form iframe once it's built.
Fields: Name · Email · School · Level · Sport(s) · Roster size · Top pain point
We'll reach out within a few days to schedule a short call — 20–30 minutes.
We'll get your program set up together. You leave the call with your team in XTCoach HQ.
You get a direct line to the team. When something needs to be different, you can tell us. That's how this gets built.
XTCoach HQ is free for coaches during early access. We'll be transparent before anything changes.